Article by OMNI Marketing
SUMMARY: Internet marketing company SEO is a complicated world: where does one even begin? This old trick works very effectively when done properly. Since search engines deliver 75% of all traffic to a company’s website, it’s critical that many irons are in the fire to prove validity in a competitive world.Internet marketing company SEO (Search Engine Optimization) is one of the oldest tricks in the world of website marketing, but it’s also one of the most effective. For small businesses, this is one of the best ways to leverage the competition and compete with larger corporations for very little money. The basic gist is that Internet marketing company SEO will help Google.com, Yahoo.com and MSN.com search engines notice your site and list it in the first two pages as web users type certain keywords into the engines. As much as 75% of all web traffic arrives at a company’s homepage through search engines, so it’s very important to have visibility on the majors. There are many different ways to catch a search engine’s attention – and they’re changing all the time!The first step of Internet marketing company SEO is a web consultation, where the Internet marketing company SEO expert will discuss your situation. Before meeting with a consultant, a small business owner should consider the following questions: What are your short-term and long-term goals? How much traffic is coming to your website? How long are these people staying? How many of these people are buying? Where are they going next? What are their other interests? Do you have an email newsletter marketing plan in place with web promotions? Do you have a blog, a social networking page or a video feed? The answers may not be clear – and if they’re not, then that’s all the more reason to hire an outside Internet marketing company SEO expert to help. An Internet marketing company SEO expert comes with a lot of helpful tools. Instead of investing in expensive software and taking the time to learn it, a wise business owner will leave it to the pros. There are programs that will determine link popularity, programs that will assess keywords on your website or for article publishing, programs that helps you process email orders or devise email marketing plans, traffic tracking analytic programs, meta tag generating programs, word density programs, pay-per-click ad testing programs and catalog creation software – just to name a few.Internet marketing company SEO may pertain to a homepage. The web design should be easily scanned by web crawlers; the web copy should contain specific keywords that web users are searching for; and each element of a homepage should work harmoniously together to let search engines know the site is legitimate, useful, updated frequently and of value to web users. Internet marketing company SEO may also pertain to articles or press releases published on third-party sites on a company’s behalf. After some keyword research, trained copywriters create an interesting, well-researched article that doesn’t overtly sound like sales copy. Embedded in the article will be a link to a company’s website, so after appealing to the reader’s emotion, they’re pointed in the right direction to purchase. Sometimes press releases portray a company as an expert in their industry, as company figureheads make themselves available to journalists, other businesses or consumers. Internet marketing company SEO also involves blogging (which should contain all the necessary keywords), optimizing video titles/keywords/tags and optimizing meta tags embedded in photos as well.
About the Author
Adam J. Morien began OptiTrex LLC in Denver, Colorado back in 2003 to offer small businesses professional-caliber web presence. For more information, please visit http://www.onlinemarketingseo.com or contact Adam J. Morien at 1-877-Optitrx.