Article by IHubBusiness.co.uk
Ihubbusiness focuses on four key strategies that if diligently applied will enable small businesses to experience significant improvements in their search rankings and sales growth. Here are some Internet Marketing Tips to help with each strategy.
Social Media for Marketing – Internet Marketing Tips
Savvy use of Social Media for marketing can make a small business look big. Case studies of how small businesses have grown their businesses through Social Media are now plentiful; it is indeed a fundamental part of any Internet Marketing Strategy. Whilst there are several channels of social interaction which can rightly be described as Social Media. However, the two biggest platforms that continue to grow exponentially are Face book and Twitter. Both differ fundamentally from each other and as a result the business opportunities they present will differ.
Quantifying the impact of social media on your bottom line is extremely hard. An internet marketing tip here is to distribute voucher codes and see how many times they are used and how responsive your audience is to promotion via social media. The real impact of social media marketing is in giving you a long -term way to interact with your customers and prospects. For Twitter this means a good internet marketing tip is to use a tool such as Tweet Deck to monitor keywords relating to your product.
Face book resembles an online members’ only club. Face book pages are akin to a notice board for view only by those accepted into the club.
Twitter is more ephemeral and less personal. Twitter in my view is more functional and much more rooted in the present. Face book concentrates on the present and the future, at the same time building on the heritage and successes of the past. Here are some internet marketing tips to help you decide which Social Media to use in your Internet Marketing.
The following Internet Marketing tips will help you decide whether to use Twitter as part of your arsenal of Internet Marketing Strategies:
Internet Marketing Tip #1:
Twitter limits its users to communicating their message in just 140 characters. This will be more difficult for some people who prefer to write detail. Conversely, it will work for those who enjoy typing SMS messages or are technically literate.
Internet Marketing Tip#2:
Twitter has a slightly older demographic and is less popular with the under 25s. Are your customers getting older or younger?
Internet Marketing Tip #3:
Generally speaking, those who are in the crafts demographic are likely to be less interested in the functionality of Twitter.
Internet Marketing Tip #4:
Twitter allows you to create a network pretty easily. It is like a community; a big community with each person following the updates of other, personally selected individuals. There are pros and cons to this; it is harder to build a community around a product with Twitter but it does have a distinct benefit: with the advances in Twitter technology it is much easier to discover when your product or service is mentioned by searching on the entire feed.
Internet Marketing Tip #5:
If you need to establish your credibility as a provider of a service or product, through for example answering questions, Twitter is a great medium. Customer service or general market information after the sale is done fairly easily through Twitter and the 140 characters limit keeps your answers focused and concise. By providing help to your users via the public Twitter network rather than direct message, you are not only solving a specific problem but also demonstrating your responsiveness to potential customers and raising the profile of your businesses.
Internet Marketing Tip#6:
If you have special offers to announce, Twitter can be used to market them to established followers immediately.
Internet Marketing Tip#8:
Twitter enables you to interact in real time with your customers and public ally. This is particularly good when you have testimonials to showcase about the experiences others have had with your product.
Internet Marketing Tip#9:
Twitter is good way of spreading testimonials of your product or service.
Internet Marketing Tip#10:
Twitter has a number of advanced tools to help you increase your Twitter reach and organise your followers such as Tweet Deck.
Internet Marketing Tip # 1:
Face book has a wide demographic, with slightly more female users than male. The fastest growing users of Face book users are middle-aged women.
Internet Marketing Tip #2
Face book allows you to have a page for your business. It is very easy to pull information from your blog and your Twitter feed into your facebook page.
Internet Marketing Tip #3
Facebook is most effectively leveraged when you have a need to build a community of fans around a product.
Internet Marketing Tip #4
Thanks to Face book’s modular nature it is quite possible to integrate some shopping carts into the page, selling your product directly from Face book.
Internet Marketing Tip #5
Face book advertising is customisable and straight forward to set up.
Attracting Traffic tips
One of the simplest ways to improve and test how attractive your site is to potential and actual customers is through a process known as A/B split testing. Simply put, you present half of your audience with one version of your site and the other half with another version and see what the result is.
A common use of this kind of test marketing is when you want to optimise your landing pages- these are the pages where your visitors will arrive after clicking your Google Ad words ads., Instead of bringing every user who licks a particular d to the same web page, you send them randomly to one of two different pages. The idea is to see which version results in the most conversions.
You can set this process up using the Website Optimizer which is part of the Google AdWords toolset. It can be tricky to set it up however, so it is important to follow each of the steps really closely.
Internet Marketing Tips #1
Search engines such as Google will rank results on their relevance, the age of the site and the quality of the incoming links on the site.
If you are able to acquire links from other relevant sites, you will improve your ranking significantly. One way to do this is via Guest blogging which we have already discussed in our Internet Marketing Strategies blog.
Larry Page invented an algorithm known as Page Rank, which indicates the relative importance of a web page by analysing its links. It results in a number out of ten. Any incoming link from a site with a higher Page Rank than yours will benefit your position in the natural search listings as well s increasing your PageRank.Conversely, if you have a Page Rank of 6 and your links are coming from sites with a lower Page Rank, this will not have a positive effect on your listing position.
Besides guest blogging, and easy way to increase incoming links is by submitting your site to directories. Start with the DMOZ directory – http://www.dmoz.org as this is well recognised and used by major search engines. If you use other directories (search your keyword ‘directory’ submit site) make sure that they have a greater Pager Rank than you.
Internet Marketing Tip #2:
To check your page rank, go to prchecker.info, enter your website’s URL, type in the anti spam check and you will be presented with your site’s Page Rank.
Internet Marketing Tip #3
When optimising your WebPages for the search engines, you need to structure your content to reinforce the main messages it contains. Google tends to give more weight to the top 25% and the bottom 25% of copy on any page. When it comes to deciding if the page is relevant, a key consideration in the algorithm it uses in Google Adwords placement, keywords in the top and bottom 25% outrank those in the middle. Therefore make sure that your main; keyword-dense, messages are near the top and the bottom!
Permission based marketing
Permission based marketing is widely acknowledged as the most effective form of marketing for most internet businesses. If you are a small business on a tiny budget, it is worthwhile using some of the free plans provided by email services such as icontact.com, or mailchimp.com.
Lola Bailey is the editor and Director of ihubbusiness, an internetmarketingtips blog
About the Author
IHubBusiness.co.uk helps small businesses learn cost effective Internet Marketing Tips and strategies for their business promotion online.